Big Ideas Fest Videos

Viral to Valuable: How Common Craft is Making Video Explanations a Product

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In 2007, Lee LeFever and his wife had a vision. With the advent of YouTube they saw an opportunity to take their talent for explaining complex things in simple language and create videos that explain complex things in about three minutes. When their first video, "RSS in Plain English," went viral overnight, they realized they were onto something and set out to mindfully scale and spread their passion for learning.

License: Creative Commons BY-NC-SA